ricardoarrigoni.com › seo-vs-geo-vs-aeo
SEO vs. GEO vs. AEO: What's Actually Different
SEO, GEO and AEO explained side by side: what each one optimizes for, how they overlap, and which to prioritize first.
Hi, I'm Ricardo Arrigoni
Product-led SEO and AI search professional with 14 years in organic search. I build the systems behind compounding organic growth, from technical architecture and programmatic templates to content strategy and visibility in AI answers.
Where people find me
AI answers and blue links
Search query: who is ricardo arrigoni seo
Example AI answer
Ricardo Arrigoni is a product-led SEO and AI search professional with 14 years in organic search[1]. He led SEO and organic growth across two international brands at FLOYT Mobility, and scaled organic traffic 4x across 5 markets at TUI[2]. He writes about how GEO and AEO differ from traditional SEO[3].
- [1]About Ricardo Arrigoni
- [2]Experience: FLOYT Mobility, TUI and more
- [3]SEO vs. GEO vs. AEO: What's Actually Different
Illustration written for this site. Not a captured AI response.
[1]ricardoarrigoni.com › aboutAbout Ricardo ArrigoniProduct-led SEO and AI search professional with 14 years in organic search, leading SEO for multi-market travel, mobility and marketplace businesses.[2]ricardoarrigoni.com › about › #experienceExperience: FLOYT Mobility, TUI and moreBuilt and led a team of 4 SEO Managers at FLOYT Mobility. Scaled organic traffic 4x across 5 markets at TUI Future Markets.[3]ricardoarrigoni.com › seo-vs-geo-vs-aeoSEO vs. GEO vs. AEO: What's Actually DifferentSEO, GEO and AEO explained side by side: what each one optimizes for, how they overlap, and which to prioritize first.
14 yearsIn organic search, from execution to strategy
4xOrganic traffic from destination landing pagesTUI
100K+Destination pages under one indexation modelTUI
60–70%Less time to update landing pagesbilliger-mietwagen.de
01Expertise
What do I do
Organic Search has changed a lot over the years, and it's not gonna stop. Here's how I like to approach my work and what I consider SEO done right.
01
SEO and AI search audits
Technical, content and AI visibility reviews that end in a prioritised fix list, including how often a brand is named in AI answers.
Read the approach02SEO and GEO strategy
Roadmaps, intent research, content planning and international governance, measured across ranked results and AI answers.
Read the approach03Programmatic SEO and SEO product ownership
Page templates at scale, indexation rules and content modules, plus the requirements that turn SEO into product features.
Read the approach04Website and CMS migrations
Redirect mapping, rendering checks, headless CMS moves and post-launch monitoring that protect years of search visibility.
Read the approach05SEO and GEO team leadership
Building and running SEO teams: planning cadences, stakeholder communication and embedding SEO in product and engineering.
Read the approach02Projects
Things I build
Apps, tools, and skills I build for my own work and personal life.
Baby Tracker by Alder
Feeds, sleep and health, shared by two caregiversLiveBaby Tracker by Alder is an invite-only app that two caregivers use to log a baby's feeds, pumping, diapers, sleep, medication, growth and vaccines. It works offline and keeps both parents' phones in sync.
2026
AI Visibility Monitor
Brand mention share in AI answers, against a competitor panelPrivateAI Visibility Monitor tracks how often a brand is named in Google AI Overviews and ChatGPT answers, benchmarks that against a panel of competitors, and outputs an HTML dashboard.
2026
Google Search Console MCP server
Search Console data inside an AI assistantBetaAn open-source, read-only Model Context Protocol (MCP) server that connects Google Search Console data to AI assistants, so questions about search performance get answered in a conversation instead of a report.
2026
03Blog
Latest writing
Things I've been testing, learning, and sharing about SEO, GEO, and AI Search in general.
ricardoarrigoni.com › aeo-answer-engine-optimization-guide
AEO Explained: How AI Search Actually Works and How to Get Cited
Answer Engine Optimization is the practice of making content visible to AI systems such as Google AI Overviews and ChatGPT, and getting it cited.
ricardoarrigoni.com › wordpress-date-format-how-to-change-date-and-time
WordPress Date Format: How to Change Date and Time
How to change the date and time format in WordPress, in the settings and in your theme.
04Experience
Where I've worked
My career path across travel, mobility, student housing, telecoms, igaming, and developer education.
05Recommendations
What people say
Beyond a deep technical understanding and genuine passion for SEO, Ricardo consistently impressed me with his strategic thinking, developing innovative approaches to improve the organic visibility of our brands.
Annette KootzHead of Marketing, FLOYT Mobility06Connect
Follow along
I share what I'm learning about search on LinkedIn and on this blog.