Hi, I'm Ricardo Arrigoni, an SEO Team Lead at billiger-mietwagen.de, living in Spain
Product-led SEO professional with 10+ years of experience, deep understanding of search engine algorithms, and a proven track record of driving organic traffic and revenue growth.
About Me
Product-led SEO with over a decade of experience
Building high-quality products that are useful for its users.
I have expertise in all aspects of SEO, including keyword research, on-page optimization, and technical SEO, as well as performance marketing, web analytics, and product management.
I have experience managing and leading SEO teams and collaborating with cross-functional teams to develop and execute effective SEO strategies and Product improvements. Having experience with international SEO enables me to adapt to new challenges and opportunities with an entrepreneurial mindset.
I’m proficient in a variety of SEO tools, and I’m always looking for ways to stay up-to-date with the latest industry trends and best practices. I’m a strategic thinker with a data-driven approach. Committed to helping my clients achieve their goals, helping users solve their problems, and meeting their search intent through effective SEO strategies, leveraging my technical background and a solid content strategy.
What Services I'm Providing
Some of the tasks I can provide to your company
SEO Audit
Uncover exactly how your website is performing in search. An SEO audit highlights technical issues, content gaps, and ranking barriers so you know what’s working, what’s holding you back, and how to take your SEO Visibility to the next level.
SEO Leadership
Build a culture of SEO excellence. I provide leadership and mentoring for internal teams, helping businesses scale their SEO capabilities, align stakeholders, and embed best practices across the organization.
SEO Content Audit & Planning
Content is the backbone of SEO. I evaluate your existing content to identify what drives results and where improvements are needed, then create a data-driven content plan that boosts visibility, relevance, and engagement.
Keyword Research
The right keywords unlock your audience. I conduct in-depth keyword research to identify high-value opportunities, align your content with search intent, and ensure your website attracts qualified traffic that converts.
SEO Strategy & Roadmap
A clear plan equals stronger results. I develop tailored SEO strategies and roadmaps that prioritize high-impact initiatives, set achievable milestones, and keep your business moving toward sustainable organic growth.
Competitor Analysis
Stay ahead of the competition. I analyze your competitors’ strategies, strengths, and weaknesses to uncover opportunities you can leverage. Helping you outperform them in search rankings and SEO visibility.
Work Experience
Some of the companies I’ve worked with
- Leading the SEO team while remaining hands-on in technical and product-related SEO execution.
- Owning organic performance end-to-end, defining SEO requirements for Product and Engineering teams, and translating business objectives into scalable SEO solutions.
- Led the migration to a headless CMS using Contentful, defining rendering strategy, crawlability, indexation rules, internal linking logic, and SEO governance for dynamic templates.
- Acted as SEO Product Manager during a full website modernization, designing and prioritizing dynamic content modules aligned with search intent, information architecture, and international SEO best practices.
- Worked closely with Engineering and Data teams on technical SEO initiatives, including crawl and indexation control, template-level optimizations, and performance improvements impacting Web Performance Optimization and Core Web Vitals.
- Defined and executed the international SEO strategy for Germany and France, including market-specific keyword and intent mapping, content prioritization, and cross-market governance.
- Stabilized SEO visibility after multiple years of decline by fixing structural and technical issues, establishing a scalable foundation for sustainable organic growth.
- Member of the leadership team, reporting directly to the Head of Product and Managing Directors, contributing SEO input to roadmap planning and business decisions.
- Owned the SEO strategy for a new Accommodation-Only platform across 5 countries, working closely with Product, Engineering, and Data teams from early platform development through market expansion.
- Designed and led the Geo Destination Landing Pages initiative end-to-end, defining programmatic SEO architecture, URL structure, internal linking systems, indexation rules, and keyword-to-template mapping at scale.
- Generating 100K+ destination pages, supporting 4x organic traffic growth, and reducing metasearch business dependence.
- Defined information architecture and search intent frameworks to align dynamic landing pages with market-specific demand and business objectives.
- Implemented international SEO governance, including hreflang strategy, country and language targeting, and cross-market content prioritization.
- Built and managed a multilingual content production workflow, aligning freelance writers and translators with SEO requirements, templates, and quality standards.
- Used performance data, search demand analysis, and competitor benchmarking to prioritize SEO initiatives and support product roadmap decisions for new market launches.
- Leading E2E the SEO strategies and execution for 14 countries and 9 languages focusing on driving more traffic, improving website visibility, and ultimately generating more revenue;
- Supporting Performance Marketing, Web Analytics Tracking, Reporting, and Automation.
- Leading the Web Analytics and SEO strategies and execution for top leading and brand new Online Sports Betting websites in Latin America, Brazil, and Europe.
- Responsible for the SEO Strategy, and enhancing the website’s overall user experience through product improvements.
- Implementation of the Pre-render and later a fully Server-side Rendering in a React JS website.
- E2E SEO Strategy and execution on clients’ websites;
- Alignment of the SEO demands with clients’ IT area, as well as regular performance review meetings.
- Responsible for all SEO Strategies, Web Analytics, Social Media, Content Management, and Performance Marketing (Google Ads and Facebook Ads).
- Created an SEO strategy based on high-quality content, Onpage, and UX improvements.
What People Say About Me
Some of the recommendations I received from people that I’ve worked with throughout my career
Working with Ricardo has been one of the most meaningful experiences of my career. He wasn’t just my SEO Team Lead or mentor. For me, Ricardo has been the heart of our team and a true inspiration across the entire marketing department.
Deep expertise in SEO is just the only part of what Ricardo taught me in these almost two years. Ricardo helped me overcome imposter syndrome and encouraged me to believe in myself. His mentorship went far beyond guiding me in a crazy SEO world, it also gave me an understanding how to guide the career.
I’m incredibly grateful for Ricardo’s support, expertise, and the energy he brings to every team he’s part of. I highly recommend having him on your team.
Beyond a deep technical understanding and genuine passion for SEO, Ricardo consistently impressed me with his strategic thinking, developing innovative approaches to improve the organic visibility of our brands. A true team player and lead who collaborates effectively across all levels, always willing to share knowledge and support colleagues. Ricardo’s flexibility, tireless work, and dedication to fighting for both SEO and product improvements make them an invaluable asset to the team. Beyond his professional skills, Ricardo brings a great sense of humor to the team, making him a pleasure to work with.
Even though my time with Ricky was short, it has to be said that it was memorable. Full of ideas and hugely business orientated; He know how to prioritise and is more than just an SEO Specialist, he is amazing an all round Marketing Guru. He knows the importance of multi channel and became fluent in PPC, Data, Automation, Affiliate marketing and much more, he has bags of potential and hope that he keeps on going.
It must also be said that his character is also of a loving and caring nature, he always makes time for people and to help them weather it is work related or otherwise. Ricky has many great traits as an employee, but he also has even greater traits as a human being. I have no doubt in anyone who is looking for an all round individual should look no further…..